Playbook: Authenticity, community and partnerships behind a cultural phenomenon.
Tardezinha: How a cultural movement became Brazil's biggest tour The journey of authenticity, emotion and strategy that turned a dream into a cultural and business phenomenon. Editorial summary:In the Tardezinha Special produced by Makers, Rafael Liporace shared the behind-the-scenes of the biggest Brazilian tour in history. This playbook reveals how authenticity, experience and relationship [...]
Playbook: Creativity, data and strategy in the age of Generative Artificial Intelligence.
GenAI: The future of marketing has already begun How Generative Artificial Intelligence is reinventing creativity, data and business models. Editorial summary:During an exclusive Makers event in partnership with Accenture Song, more than 40 CMOs gathered to discuss the impact of GenAI. The playbook brings practical insights, cases and [...]
Playbook: When marketing takes a break and the human enters the picture.
Wellness Day: leadership that takes care of the human, performs better What we learned from slowing down: emotional intelligence, purpose and environments of trust as a business strategy. Editorial summary:A day of in-depth conversations between CMOs and guests to look at what sustains long-term performance: people. The playbook brings together provocations, data and practices on well-being, spirituality [...]