Playbook: The Age of Community
The age of communities and the rise of digital native brands How communities are shaping the future of brands. Editorial summary:The playbook explores the age of communities and the rise of digital native brands. Based on the case of Gummy, the material reveals how to build and nurture communities to generate sustainable growth with authenticity, [...]
Playbook: CMO Day Round 1
GenAI: The future of marketing has already begun How Generative Artificial Intelligence is reinventing creativity, data and business models. Editorial summary:During an exclusive Makers event in partnership with Accenture Song, more than 40 CMOs gathered to discuss the impact of GenAI. The playbook brings practical insights, cases and [...]