Playbook: The Age of Community
The age of communities and the rise of digital native brands How communities are shaping the future of brands. Editorial summary:The playbook explores the age of communities and the rise of digital native brands. Based on the case of Gummy, the material reveals how to build and nurture communities to generate sustainable growth with authenticity, [...]
Playbook: CMO Day Round 1
GenAI: The future of marketing has already begun How Generative Artificial Intelligence is reinventing creativity, data and business models. Editorial summary:During an exclusive Makers event in partnership with Accenture Song, more than 40 CMOs gathered to discuss the impact of GenAI. The playbook brings practical insights, cases and [...]
Playbook: Authenticity, community and partnerships behind a cultural phenomenon.
Tardezinha: How a cultural movement became Brazil's biggest tour The journey of authenticity, emotion and strategy that turned a dream into a cultural and business phenomenon. Editorial summary:In the Tardezinha Special produced by Makers, Rafael Liporace shared the behind-the-scenes of the biggest Brazilian tour in history. This playbook reveals how authenticity, experience and relationship [...]
Playbook: Creativity, data and strategy in the age of Generative Artificial Intelligence.
GenAI: The future of marketing has already begun How Generative Artificial Intelligence is reinventing creativity, data and business models. Editorial summary:During an exclusive Makers event in partnership with Accenture Song, more than 40 CMOs gathered to discuss the impact of GenAI. The playbook brings practical insights, cases and [...]
Playbook: When marketing takes a break and the human enters the picture.
Wellness Day: leadership that takes care of the human, performs better What we learned from slowing down: emotional intelligence, purpose and environments of trust as a business strategy. Editorial summary:A day of in-depth conversations between CMOs and guests to look at what sustains long-term performance: people. The playbook brings together provocations, data and practices on well-being, spirituality [...]