Goliath's body and David's inventive spirit
In the past, every small business sought to replicate the industry leader. Like the inventive spirits of David, small companies looked to large multinational or national references as inexhaustible sources of inspiration, but today it is the large corporations that look to the world of startups for innovation inspiration.
Female leadership: what do the country's top CMOs say?
We are inspired every day by incredible women. What happens when we bring together 13 of Brazil's greatest marketing leaders to discuss their learnings and references?
Conquering leadership
To truly achieve leadership is to create meaning for people in relation to the context or environment in which they operate, orienting and guiding their behavior. The true leader is the one who can create a purpose for people and inspire them to make their own decisions. Achieve the leadership that best defines you
What the old economy can learn from the new
Six months ago, I "pivoted" my career: I swapped 20 years in the corporate world for experience in a technology startup. Since I made the change, many people have come to me for a cup of coffee. I decided to share what I've learned from the new economy. One thing is certain: here, everything happens in the blink of an eye. Think [...]
How a start-up environment accelerates the anti-fragility mindset
Complex, right? First of all, I started the title of this article with three different concepts, which are complementary here. But I'll talk about that later, first let's reinforce each of them. Secondly, it's also worth emphasizing here that everything I say is the result of my personal experience as a marketing leader at [...]
Eight virtues for the ambidextrous CMO
What are the virtues of a CMO? Here you will find tips and reflections that can help the professional journey of a CMO in this universe of media and opportunities.