Vigor's CMO: "Be authentic. Don't be afraid to make mistakes and always be open to learning."
Today's conversation will be with Flávia Drummond, a very high-level executive, but one whose human side is one of the most important skills in her day-to-day life.
IBM CMO: "Being a leader is being a better person"
Here you'll find incredible conversations with the country's top marketing and innovation leaders, chatting about life, career and the future.
Nestlé's CMO: "The bravest thing I've done in my career was to change and face the consequences head on"
Here you'll find incredible conversations with the country's top marketing and innovation leaders, chatting about life, career and the future.
Agencies Vs. In-house models
The decision to internalize an agency's activities is not a simple one, but the advantages of digital media have influenced many companies.
Eight virtues for the ambidextrous CMO
What are the virtues of a CMO? Here you will find tips and reflections that can help the professional journey of a CMO in this universe of media and opportunities.
Open letter: a new look to the future!
An open letter to everyone who stands with us and builds new realities for a better world.
How havaianas became a brand loved by everyone
A brand will always be important when its construction spans years and is at the forefront of a population's emotional memory. It's important to understand the pillars it's built on and how it can positively influence an entire market.