Brands - 111th edition: Campaign that moved the Makers team and Agile as an impact on culture.
Reading Time: 7 minutes YOUR INSIGHTS OF THE WEEK Localiza's Agile method that made culture. LGBTQIAPN+ pride month: From the top, we reach out. AI in supplier management: less headache, more strategy. AI agents that make decisions. Embodied Branding: the brand that not only speaks, but is lived in the consumer's skin. [...]
Brands - 110th Edition - What are strong brands doing that you should know about?
Speak up, team! This edition proves that good data isn't what you collect, it's what you use in real time. In the last Makers Roundtable, the talk was straightforward: behavioral data as the new marketing currency. Real hyper-personalization, strategic use (not just tactical) and a clear warning: without real-time intelligence, your brand [...]