NTFs and the user experience: my attempt to buy digital art

Neymar bought two NFTs from the Bored Ape Yacht Club (BAYC) for R$6.2 million. Madonna and other celebrities have also bought copies of the most famous apes in the digital world. A Brazilian NFT start-up made more than R$2 million in 2 days. OpenSea, the most famous NFT trading site, has already traded a monthly volume of USD [...]

From Hiro to Mark Zuckerberg: What to expect from the metaverse?

What makes the metaverse a promise of something greater? Although it is still at a conceptual stage, there are factors that indicate great potential for this new world. The first is the focus of major technology companies on its creation. Since Mark Zuckerberg announced Facebook's name change to Meta, the concept of the metaverse has gained visibility and been widely discussed.

Vacations and Performance

In a world where more and more operational jobs are automated and what creates value in the economy are activities that machines will never replace (creative, management, collaboration between people), productivity is no longer a linear concept and we see some effects that would seem quite counter-intuitive in the previous paradigm: such as the fact that taking time off work (vacations) can improve your results and performance.

Sustainable IT: Why it's time for a Green revolution for your organization's IT

Technology leaves an indelible mark on the environment, especially in the face of the digital acceleration triggered by the COVID-19 pandemic. But if it is to lead us to the future we want, it can't leave too deep a carbon footprint. Corporate IT is responsible for a significant part of that footprint. Are organizations focusing enough on making it more sustainable?

The data-driven company

We found that organizations still have some ground to cover when it comes to making decisions and taking actions based on data

Data Science, Aristotle, Copernicus and Epicycles

What is the relationship between Aristotle, Copernicus, Epicycles and data science? We are living in the era of big data. The availability of data for decision-making has never been greater. And the most valuable companies in the world today are data companies. Technology gives us access to data, but it still doesn't decide anything. And in this context, the little piece that runs the decision-making computer needs to match the database.

Social media routine

Taking a break from social media can be a good idea when you realize that your life is spent more on the internet than in real life. What would be a social routine in this case? It's not easy to identify and there's no rule for it, but as well as having great benefits, it can generate valuable reflections.

NFTs, Gamification and Avatars: generating dialog through the virtual world

generating dialog through the virtual world is the trend of the moment. NFTs, Gamification and Avatars are within a fertile space for brands to be present, and also to generate revenue based on the consumption of the product or service that generates dialog with people, including those who are not their consumers.