Complex, right? First of all, I started the title of this article with three different concepts, which are complementary here. But I'll talk about that later, first let's reinforce each of them. Secondly, it's also worth emphasizing that everything I say is the result of my personal experience as a marketing leader at a startup.
But let's get down to business... You've probably heard of Antifragility, right? You'd be surprised how many people confuse it with Resilience - in fact, they're quite similar. For those who aren't familiar with it, it refers to the characteristic that individuals possess, and can develop, of going through a moment of adversity and coming out of it changed, most of the time for the better.
To delve deeper into this subject:
This is directly related to the concept of Mindset, which is also common but little understood. No one has ever said that changing a line of thought is an isolated act that happens from a single command, but most people think it's a matter of a turn of a key. In fact, it's the act of forcing your brain to put things into a new perspective, and this perspective needs to be developed over time, over consecutive active and present moments.
To delve deeper into this subject:
And finally, Start-Up, which is perhaps the most common of all, and which, amazingly, has no exact definition. Well, it's a company with a scalable solution, which uses technology to test, validate and scale solutions that change the way people interact with a given product and/or service.
Now I'm going to connect all of this.
In a Start Up environment, and here I would venture to say that every company should have this same characteristic, Antifragility is a skill that is not only put to the test, but is a fundamental key to the success of any leader. I heard from a founding partner of one of the most promising startups in the healthy consumption segment that: "change is a constant".
It's clear that for any professional, it's necessary to understand that things will never go back to the way they were, and that every new endeavor is a definitive change, and that it will change again. Crazy, isn't it?
I could go on and on about Post-Modernity Gas, and how consumer and brand relationships have changed more drastically than our eyes can keep up with, but that topic is for another post. The point here is: you need to unveil your leadership outlook, taking into account some important points that you can answer yourself.
"4 key tips:"
1 - All changes in an agile company are processes of evolution, validation and adaptation of opportunities. Here you can use the availability of data that digital marketing brings to your advantage to keep yourself constantly changing.
Question: Am I using this situation to extract as much data as possible and learn from it?
2 - Not resisting change is almost basic, but the difference is learning and evolving with it. Be prepared to learn, no matter how resistant it may seem to you.
Question: What am I learning from this situation that I can use to improve or deliver greater results?
3 - Don't wait for things to "go back to normal" and let go of past memories.
Question: What opportunities have I missed by waiting for this situation to go back to the way it was before?
4 - Experience change as a constant opportunity.
Question: What can I extract as best practice for a given area.
5 - Bonus: Every week, before closing your computer, stop, breathe, think and ask yourself these same questions. Believe me, you'll come up with a new answer every week.
During the pandemic, leading an agile, efficient and effective Marketing department, I was absolutely certain that by simply having the antifragility mindset, we came out bigger, better and stronger. That's why I'm here to share some knowledge about how these small attitudes can be part of your leadership.
Let me know how it goes?
