On October 14, 2025, Makers held another edition of CMO Day, the meeting that brings together the country's top marketing leaders to debate the sector's direction and challenges.
In this fourth round, in partnership with monday.com, the central theme was "The Future of Work and the Role of AI in Marketing Decisions."
Agenda and dynamics
The event brought together CMOs, heads and executives from major brands in an atmosphere of genuine exchange and intellectual provocation. The agenda: how Artificial Intelligence is reshaping workflows, human capabilities and the very nature of marketing leadership.
The highlight of the meeting was Michelle Schneider, partner at Signal & Cipher, who presented the research "The World of Work" - an in-depth look at the professional of the future and the essential skills in the age of AI.
Next, Rafael Jardim, from PicPay, and Adriano Souza, from monday.com, presented an unprecedented case of how PicPay unified and optimized its marketing operations using the platform, increasing visibility and efficiency.
Throughout CMO Day, three major reflections were consolidated:
-
Technological literacy is essential- CMOs that don't keep up to date with the possibilities of AI run the risk of losing competitiveness and relevance.
-
Data with purpose - AI doesn't replace intuition, but it enhances it with speed, depth and predictive capacity.
-
Mindset before tool - The real impact of AI happens when companies rethink flows, encourage experimentation and stimulate new ways of working.
About monday.com
monday.com is a global Work OS platform that allows teams of any size to optimize workflows and accelerate decisions. A partner of Makers since the first editions of CMO Day, the brand has been a key player in building an ecosystem that values efficiency, collaboration and innovation in marketing.
An encounter that inspires transformation
CMO Day is a movement. A space where the future of marketing is shaped by leaders who believe in the power of collaboration, technology and human intelligence.
Round 4 reaffirmed the purpose that has driven Makers since the beginning: to transform people in order to transform the market.
And it is at this intersection of learning, exchange and community that the ideas and connections that are redesigning work and marketing in Brazil emerge.
