The YouTube Shorts algorithm has been a topic of great curiosity among content creators. Recently, Todd Sherman, YouTube Shorts product lead, shared valuable information on the subject, shedding light on many creators' doubts. In this article, we'll dive into these revelations and understand how you can optimize your content strategy for Shorts.
The algorithm and the public
When addressing the dynamics of the algorithm, Sherman pointed out that, whether in long or short videos, the main objective is to connect viewers to videos that they find valuable. The maxim "don't think algorithm, think audience" resonates deeply here, because, according to him, "The audience is the algorithm".
He also pointed out that, due to the unique nature of short-form content - where videos are usually discovered by scrolling through the feed - the algorithm for Shorts needs to operate differently from long-form content.
What really counts as a visualization?
One question that many people ask is: "Does each video shown in the feed count as a view?". The answer is a little more complex. Sherman clarified that, unlike other platforms that consider even the first frame as a view, YouTube prioritizes intent. He emphasized the importance of the intention behind each view, suggesting that a true view must have a "meaningful threshold" that indicates a deliberate choice by the viewer to watch the video.
Optimal duration and thumbnails
As for the ideal length of videos, Sherman was clear: there is no specific time that guarantees views. Instead, creators should focus on how long it takes to tell their story effectively, while staying within Shorts' 60-second limit. In addition, he suggested that Shorts creators shouldn't spend time creating custom thumbnails, since most of them are never actually seen.
Hashtags, posting frequency and content longevity
In the world of Shorts, hashtags can be useful, but they are not essential. The time of day you post or the number of Shorts you publish also doesn't significantly impact visibility. Sherman also pointed out that a Short can gain views initially and then see that number decrease, as the algorithm tries to find the right audience for the content.
The main lesson from the conversation with Todd Sherman is clear: focus on the audience.
Understand their needs, create quality content and use the platform's resources effectively. Avoid focusing too much on trying to "beat" the algorithm and instead dedicate yourself to creating engaging and authentic stories that resonate with your viewers. By keeping these insights in mind, you'll be well on your way to success in the world of YouTube Shorts.
