Black Friday 2023: Trends, Behavior and Sales Strategies according to Google
Black Friday 2023 promises to be a milestone in Brazilian retail, with a 24% increase in searches, according to Google data. The Clothing, Beauty and Appliances segments lead the way in terms of purchasing intentions. Online research continues to have a decisive influence on consumer choices, with 91% of consumers looking for information on the internet before buying. In addition, technology and Artificial Intelligence are increasingly being integrated into the shopping experience, with new tools being introduced to optimize consumer journeys and provide transparency in transactions.