How UI/UX Leverages Customer Experience: An Integrated View
The connection between UI/UX (User Interface/User Experience) and CX (Customer Experience) is essential to any successful digital business strategy. While UI/UX focuses on creating intuitive and pleasant interfaces for users, CX goes further, encompassing the customer's entire journey with the brand, from first contact to after-sales. Both are interdependent, as a great user experience through effective design can positively influence the customer's overall perception of a brand, resulting in greater satisfaction and loyalty.