On the evening of August 11, 2025, the Makers community gathered for another of its Roundtables, this time in partnership with Grupo RBS. The meeting brought CMOs and marketing leaders to the table to discuss a topic that crosses borders and sensitivities: "Brazil connects through accents: the power of brand regionalization".
Agenda and dynamics
The event was designed to promote an in-depth debate on how brands can genuinely connect with Brazil's cultural diversity. The conversation ranged from the interpretation of data from a local perspective to the construction of narratives that respect regional identities, always with room for open exchanges between the participants.
Throughout the evening, three major reflections stood out:
Regionalization goes far beyond language - you need to understand the social contexts, consumer habits and aspirations of each community.
Data with an accent - Metrics and reports need to be interpreted sensitively, as they do not capture the weight of cultural nuances on their own.
Belonging to be relevant - Brands that incorporate regional identities expand their national relevance, building emotional connection and genuine loyalty.
About the RBS Group
With more than six decades of history, the RBS Group is one of the largest multimedia communication groups in the country, with a strong presence in southern Brazil. Operating on radio, television, newspapers and digital platforms, the group's DNA is to strengthen the culture, economy and voice of the communities it represents.
An encounter that plants seeds
More than a technical debate, the Roundtable was a lively exercise in collaboration and collective construction. By bringing together leaders who often compete in the market, Makers reaffirms that spaces like this transcend individual interests: they create culture, strengthen ties and contribute to a more mature and cooperative market.
Each insight shared is another brick in the construction of a marketing ecosystem that respects, values and amplifies regional voices. This is long-term, consistent work that is already beginning to redesign the connections between brands and consumers in Brazil.
