TikTok Shop surprises in 30 days, CMO Day 2 and much more!
Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
If the Cannes Lion could speak... he'd say: open this email!
If the Cannes Lion could speak...
I'd say: open this email.
In this issue: what Cannes 2025 revealed about the future of creativity - data has become concept, entertainment has become strategy and only those who take the right risks survive.
Brands - 111th edition: Campaign that moved the Makers team and Agile as an impact on culture.
Reading Time: 7 minutes YOUR INSIGHTS OF THE WEEK Localiza's Agile method that made culture. LGBTQIAPN+ pride month: From the top, we reach out. AI in supplier management: less headache, more strategy. AI agents that make decisions. Embodied Branding: the brand that not only speaks, but is lived in the consumer's skin. [...]
Brands - 110th Edition - What are strong brands doing that you should know about?
Speak up, team! This edition proves that good data isn't what you collect, it's what you use in real time. In the last Makers Roundtable, the talk was straightforward: behavioral data as the new marketing currency. Real hyper-personalization, strategic use (not just tactical) and a clear warning: without real-time intelligence, your brand [...]