Você precisa ver: o consumidor brasileiro não é mais definido pela idade

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
Você viu? Investimento global em publicidade será de US$ 1 trilhão em 2026.

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
O que sócios da McKinsey pensam sobre o novo papel do CMO na era do cliente.

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
CMO as Creator? Marketing has discovered a new type of creator. And he has an executive position

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
"I don't know." At Makers, the CMO can put his hand up and say that. Our CEO reveals behind the scenes of the community.

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
Critical physical retail data + Makers CEO at the Paralympic Committee. Are you going to miss this reading?

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!
Play The Future: Cultural Codes as Genuine Connection

On the morning of August 12, 2025, Makers brought together some of the country's top marketing leaders for a deep immersion in what drives contemporary advertising: culture, plurality and behavior. The meeting marked the first chapter of the partnership between Makers and Netflix Ads, and brought to the table a debate that goes beyond [...]
Roundtable Makers: Brazil connects through accents

On the evening of August 11, 2025, the Makers community gathered for another of its Roundtables, this time in partnership with Grupo RBS. The meeting brought CMOs and marketing leaders to the table to discuss a topic that crosses borders and sensitivities: "Brazil connects through accents: the power of [...]
Amazon Ads announces partnership with Makers and strengthens strategic presence in Brazil

In a move that symbolizes the alignment between global technology and local marketing leadership, Amazon Ads has just become an official partner of Makers, the main community of CMOs in Brazil and Latin America. The news, anticipated in the internal newsletter for members this week, was made official to the market today and represents more [...]
What 10 CMOs and Mastercard's chief economist talked about in one room.

In the latest edition of Roundtable by Makers, 10 CMOs and Mastercard's chief economist, Gustavo Arruda, discussed the future of brands in a scenario of rapid change. It was highlighted that strategic planning is getting shorter and Generation Alpha will have a significant impact.