On October 8, 2025, for the first time, Makers and Amazon Ads opened up the backstage of marketing to the leaders who turn vision into execution.
The Future of Media Download brought together marketing heads, managers and leaders for an unprecedented tactical meeting, focused on translating the strategic discussions of CMO Day Round 3 into real practices within the teams.
Agenda and dynamics
The event was born with a clear purpose: to broaden the impact of the CMOs' discussions for the teams that bring the strategies to life.
During the meeting, participants immersed themselves in the ideas, frameworks and learnings presented by the country's leading CMOs - transforming vision into method and strategy into movement.
The evening was marked by open exchanges, intelligent provocations and a collective sense that the future of media and marketing depends on leaders willing to act, experiment and learn continuously.
Three reflections sum up the spirit of the meeting:
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From stage to operation - Ideas only have an impact when they are transformed into action, and this process begins within teams.
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Community learning - The strength of Makers lies in the exchange between leaders and teams who share challenges and build solutions together.
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Transforming is training - Developing new leaders is the most solid way to evolve the market.
About Amazon Ads
Amazon Ads offers solutions that connect brands and consumers in multiple purchase and discovery journeys, combining data, creativity and technology to deliver relevant experiences.
A strategic partner of Makers, the brand shares the same purpose: to drive the future of marketing with innovation, knowledge and collaboration.
An encounter that amplifies impact
More than just an event, The Future of Media Download was a decisive step towards expanding the reach of the Makers community - bringing the learning of CMOs directly to the teams that build marketing on a daily basis.
Each Makers initiative is born with the same purpose: to create spaces for real connection, provoke new visions and contribute to the training of leaders who are building the future of the market.
