Authenticity in modern times
How can you be authentic in a world where everyone has had a brilliant idea before you? How to be creative without imitating other creatives? How do you innovate and come up with an idea that 7 billion other people haven't? Questions like these surely cross the minds of many marketing professionals every day. But do you really need to create something that no one else has ever thought of?
The text that became a question
How many ideas have you had that have only remained in your mind or at most on a piece of paper in the corner? Enjoy, this is a text that will motivate you to share that idea that has been sitting in a word file.
Learning with questions
Stimulating questions brings powerful reflections to the workplace, but it's not always a skill that everyone has. It's important to understand what motivates the question, its intention and the benefits it can generate. Learning from questions can be a very effective way out.
Social media routine
Taking a break from social media can be a good idea when you realize that your life is spent more on the internet than in real life. What would be a social routine in this case? It's not easy to identify and there's no rule for it, but as well as having great benefits, it can generate valuable reflections.
Time for an innovation
Innovation is a very important word in any company. The right time to seek innovation depends on the moment of that brand. It's hard to understand why large companies, which have greater investment and access to information, fail to monitor their consumers and competitors in order to improve their value offerings. After all, this is also about innovation.
3 Feedbacks and 1 Advice
The importance of understanding the feedback and advice we receive along our journey. Knowing your strengths and making them clear to the other person
is necessary and helps us along the way.
Philips: Learnings from an Inclusion and Diversity Committee
Philips is a case of learning a lot and one of them is Inclusion and Diversity, topics of great importance. Discussing this topic is part of a very effective universe that involves people and meanings. Being in this context allows us to learn and pass on the subject.
Malcolm & Marie: the result of a high-performance team
Knowing best practices can be important for the development of a team. That's why cases help us access the results of a high-performance team, which is very necessary in times of innovation and productivity.
Ageism: companies as a vector of change for society
Ageism is defined as intolerance and discrimination towards age and is considered the 3rd major ism in our society today, after racism and sexism.
Agencies Vs. In-house models
The decision to internalize an agency's activities is not a simple one, but the advantages of digital media have influenced many companies.