NEWS: Makers becomes a development ecosystem for marketing leaders
Makers has entered a new phase. And it's not just an evolution, it's a strategic leap. From a community of CMOs, we have become a complete ecosystem that brings together community, education and experiences to prepare the marketing leaders of the future. We are the largest network of CMOs in Latin America, bringing together executives who together manage more [...]
Crystal Moments: Presence is the New Leadership
Entre metas e reuniões, existe um tempo que não volta.É o tempo que se dissolve entre e-mails, calls e apresentações — e que, muitas vezes, deixa para trás momentos que jamais poderiam ser repetidos. O Crystal Moments nasce dessa consciência:A primeira vez que o filho anda.O bilhete rabiscado com um “só queria te ver”.A apresentação […]
Leadership with Truth: The Makers LGBTQIAPN+ Campaign
At Makers, we believe that leadership isn't just built on results - it's built on truth. That's why, in the month of LGBTQIAPN+ pride, we decided to create a campaign to amplify the voices of CMOs who are part of this community and who, with courage, authenticity and strength, have reached the top without giving up who they really are [...]
Many in one: Makers' Mother's Day campaign
Neste Dia das Mães, a Makers não celebra apenas cargos ou conquistas profissionais.Celebra a coragem de ser muitas em uma só. Porque, por trás do título de CMO, existe uma mulher que lidera com visão e intuição.Que entrega resultados no mesmo ritmo em que entrega amor, escuta e presença.Que conduz equipes, projetos e marcas — […]
DeepSeek: the Chinese AI that changed the game
In recent days, a name has been shaking up the world of artificial intelligence: DeepSeek. If you haven't heard of it yet, it's worth keeping an eye on. The AI model developed in China has not only overtaken ChatGPT as the most downloaded app in the US App Store, but is also challenging the entire business model of [...]
TikTok on Countdown: The End May Be Coming in the US
After many years of attempts to ban TikTok in the United States, the country's Supreme Court has made a unanimous decision and has now demanded that ByteDance, which owns TikTok, sell its share of the app or it will be banned in the country. This decision comes after an appeals court upheld the law that [...]
Digital campaigns and their results
Launching a digital campaign is just the beginning. To understand whether it was successful and generate insights that can improve your future actions, it is essential to carry out a complete analysis of the results. Online marketing, for example, is used by 94% of companies in the country as a growth strategy - according to data from Resultados Digitais. But [...]
5 essential points to leverage your brand through Influencer Marketing
Influencer marketing has become one of the most effective strategies for strengthening a brand's presence on the market. With the reality of social networks, the way consumers interact with products and brands has dynamics that need to be analyzed. According to a survey carried out by the Qualibest Research Institute, 6 out of 10 people [...]
Makers Wellness Day brings together marketing leaders in vital debate on well-being at work
Attended by 90 marketing leaders on a Saturday, the event in Ibirapuera Park highlights the importance of discussing mental health in the corporate environment.
The Role of Leadership in Business Innovation: Unlocking Creative Potential
In the dynamic world of business, innovation is the key to companies' continued success. It's not just about having creative ideas, but also about implementing them effectively. In this sense, the role of leadership is fundamental. Leaders play a crucial role not only in generating innovative ideas, but also in creating an organizational culture that values experimentation, learning and constant adaptation.