Marketing Director in Cuba: an exchange of experiences between leaders who have challenged themselves outside Brazil
In this four-handed article, Piccoli and Abritta come together to tell you about the challenges, surprises, impressions and tips of those who have experienced cultures and markets so different from their country of origin.
Themes to follow in 2022
These are some of the topics that will be hot to follow in 2022. They will have an impact on all sectors of the economy and business.
Vacations and Performance
In a world where more and more operational jobs are automated and what creates value in the economy are activities that machines will never replace (creative, management, collaboration between people), productivity is no longer a linear concept and we see some effects that would seem quite counter-intuitive in the previous paradigm: such as the fact that taking time off work (vacations) can improve your results and performance.
Data Science, Aristotle, Copernicus and Epicycles
What is the relationship between Aristotle, Copernicus, Epicycles and data science? We are living in the era of big data. The availability of data for decision-making has never been greater. And the most valuable companies in the world today are data companies. Technology gives us access to data, but it still doesn't decide anything. And in this context, the little piece that runs the decision-making computer needs to match the database.
The new normal doesn't exist. Now that this myth has been busted, what are you going to do?
What is the new normal? The pandemic and the need for remote working have destroyed one of the last "myths" of standardization. We must try to understand which is best suited to our company, whether face-to-face work or remote work, which is the best solution.
The leadership of the future
Anyone who is a leader has inevitably come across some rather outdated teachings on the subject. At the same time, we are seeing the growth of new tools, such as management software in the cloud, to bring greater speed and quality to access to information and decision-making.
Goliath's body and David's inventive spirit
In the past, every small business sought to replicate the industry leader. Like the inventive spirits of David, small companies looked to large multinational or national references as inexhaustible sources of inspiration, but today it is the large corporations that look to the world of startups for innovation inspiration.
Learning culture
A learning culture is necessary and we need to understand more and more about it. The organization that learns to learn has a great competitive advantage, adapts more quickly to the environment and sees these changes as opportunities rather than threats.