Director in Italy: an exchange of experiences between leaders who have challenged themselves outside Brazil
In this conversation between Ricardo Piccoli and Eduardo Abritta, marketing professionals who have become leaders of large companies outside Brazil, we'll learn a little more about Piccoli's experience in Italy.
Authenticity in modern times
How can you be authentic in a world where everyone has had a brilliant idea before you? How to be creative without imitating other creatives? How do you innovate and come up with an idea that 7 billion other people haven't? Questions like these surely cross the minds of many marketing professionals every day. But do you really need to create something that no one else has ever thought of?
Marketing Director in Cuba: an exchange of experiences between leaders who have challenged themselves outside Brazil
In this four-handed article, Piccoli and Abritta come together to tell you about the challenges, surprises, impressions and tips of those who have experienced cultures and markets so different from their country of origin.
The text that became a question
How many ideas have you had that have only remained in your mind or at most on a piece of paper in the corner? Enjoy, this is a text that will motivate you to share that idea that has been sitting in a word file.
Learning to Unlearn
Learning to unlearn is important in all our spheres of life: personal, professional, emotional and spiritual. There is no longer any room for stubbornness, explicit or veiled prejudices or inflexibility, and as well as making you evolve as a person, it's a matter of survival.
How the muVUCA concept challenges leaders and managers in the face of diversity
We are always looking for improvements that can be useful in the moments of diversity that we face throughout our careers. Concepts help us in this search, and that's what we've found with muVUCA. Find out more.
The art of adapting to survive
We need to adapt in order to survive the current situation. Companies are going through abrupt changes in their business models. The Industrial Revolution, the two World Wars and the technological revolution with the advent of computers and the internet are just a few examples. In all cases, consolidated companies ceased to exist, others were able to survive, while new players emerged.
Learning culture
A learning culture is necessary and we need to understand more and more about it. The organization that learns to learn has a great competitive advantage, adapts more quickly to the environment and sees these changes as opportunities rather than threats.
3 Feedbacks and 1 Advice
The importance of understanding the feedback and advice we receive along our journey. Knowing your strengths and making them clear to the other person
is necessary and helps us along the way.
Could that meeting have been an email?
There's a lot of talk about productivity, but what prevents this conversation from moving forward is the fine line between an explanatory email and an hour-long agenda for a meeting. Is it possible to determine what is or isn't most important for that moment? You have to analyze it.