NEWS: Makers becomes a development ecosystem for marketing leaders
Makers has entered a new phase. And it's not just an evolution, it's a strategic leap. From a community of CMOs, we have become a complete ecosystem that brings together community, education and experiences to prepare the marketing leaders of the future. We are the largest network of CMOs in Latin America, bringing together executives who together manage more [...]
Amazon Ads announces partnership with Makers and strengthens strategic presence in Brazil
In a move that symbolizes the alignment between global technology and local marketing leadership, Amazon Ads has just become an official partner of Makers, the main community of CMOs in Brazil and Latin America. The news, anticipated in the internal newsletter for members this week, was made official to the market today and represents more [...]
DeepSeek: the Chinese AI that changed the game
In recent days, a name has been shaking up the world of artificial intelligence: DeepSeek. If you haven't heard of it yet, it's worth keeping an eye on. The AI model developed in China has not only overtaken ChatGPT as the most downloaded app in the US App Store, but is also challenging the entire business model of [...]
TikTok on Countdown: The End May Be Coming in the US
After many years of attempts to ban TikTok in the United States, the country's Supreme Court has made a unanimous decision and has now demanded that ByteDance, which owns TikTok, sell its share of the app or it will be banned in the country. This decision comes after an appeals court upheld the law that [...]
Makers Wellness Day brings together marketing leaders in vital debate on well-being at work
Attended by 90 marketing leaders on a Saturday, the event in Ibirapuera Park highlights the importance of discussing mental health in the corporate environment.
Meta Announces Five New Lead Generation Tools and AI Features to Improve Campaigns
Meta's new ad tools are revolutionizing digital marketing. These innovations, along with the application of AI and new CRM partnerships, are designed to optimize lead generation, making campaigns more efficient.
How to Target Your Ads in Current Times and the Changes That Have Occurred
In the midst of a rapidly changing digital landscape, ad targeting on Meta platforms has become a complex and essential field for successful online marketing. The innovations and changes that took place between 2021 and 2023 have challenged advertising agencies and advertisers to adapt, exploring new tools and strategies to reach and engage their audiences effectively. The rise of artificial intelligence has transformed ad creation and targeting, making it more intuitive but also more competitive. In this context, standing out in the saturated ad market requires an in-depth understanding of emerging trends, as well as a capacity for constant innovation and adaptation.
How to create a broadcast channel on Instagram
Broadcast channels are a valuable addition to any brand's digital marketing arsenal on Instagram. With the right planning and execution, they can be the key to establishing a deep and rewarding connection with your audience. So start using broadcast channels today and watch your Instagram marketing strategy reach new heights!
Black Friday 2023: Trends, Behavior and Sales Strategies according to Google
Black Friday 2023 promises to be a milestone in Brazilian retail, with a 24% increase in searches, according to Google data. The Clothing, Beauty and Appliances segments lead the way in terms of purchasing intentions. Online research continues to have a decisive influence on consumer choices, with 91% of consumers looking for information on the internet before buying. In addition, technology and Artificial Intelligence are increasingly being integrated into the shopping experience, with new tools being introduced to optimize consumer journeys and provide transparency in transactions.
Adapting to the Future with AI: Insights from Kristen O'Hara, Vice President of Brand and Agency Solutions at Google.
In this transformative scenario, Kristen O'Hara, Vice President of Brand and Agency Solutions at Google, highlights the disruptive rise of Artificial Intelligence (AI) as the third major paradigm shift, preceded by the internet and the smartphone revolution. AI, with its unlimited potential, is reshaping every aspect of marketing, from the conception to the implementation of strategies, offering unprecedented creative and efficient possibilities. O'Hara emphasizes the imperative for marketers to be bold, creative and curious, exploiting the vast and innovative capabilities of AI to connect more meaningfully with customers and constantly reinvent their business models in the context of a rapidly evolving technological environment.