Here are 10 professionals who have driven innovation at the head of major brands in a year of digital consolidation and prolonged challenges.
If in 2020 Covid-19 turned the world upside down, 2021 was marked by the consolidation of the many changes that the pandemic has caused in business, such as the accelerated digitization of companies and the explosion of e-commerce, requiring CMOs (chief marketing officers) to go one step further to understand people's new consumption journey, which is increasingly hybrid and complex.
Follow the achievements and thoughts of professionals such as Ana Paula Ribeiro (Magalu); Beatriz Bottesi (Facebook); Denise Door (Amaro); Kim Farrell (TikTok); Mariana Rhormens (Havaianas); Sandra Montes (Rappi Brasil); Simone Murata (NotCo); Stella Brant (Liv Up); Thaís Azevedo (Zé Delivery/Ambev) and Tiago Lessa (Globoplay). As the campaign for this special, created by F&Q, pointed out, "They faced a year that wasn't in the briefing". It's worth noting that women dominate the list. Cheers to them!
Full story:
https://propmark.com.br/especial-cmo-2021/lideres-de-marketing-encaram-transformacoes-continuas/
