Playbook: When marketing takes a break and the human enters the picture.

Wellness Day: leadership that takes care of the human, performs better

What we learned from slowing down: emotional intelligence, purpose and environments of trust as a business strategy.

Editorial summary:
A day of in-depth conversations between CMOs and guests to look at what sustains long-term performance: people. The playbook brings together provocations, data and practices on well-being, spirituality applied to leadership and stories of overcoming that turn direction.

5 actionable insights:

  1. Well-being is strategy. The emotional health of the leader directly impacts that of the team; psychological security, purpose and healthy bonds sustain high performance. 

  2. Accelerating women's careers pays off. Female protagonism and gender balance increase innovation and business sustainability. 

  3. The figures call for action. The cost to organizations and society is in the billions; preventive action is imperative. 

  4. Spirituality ≠ religion. It speaks of presence, values and meaning, a human dimension that global leaders are already treating as a critical soft skill (inner development)

  5. Purpose is a daily attitude. From the story of Mizael Conrado to the practice of meditation: it's not what happens, it's what we do with what happens.

"Performance and well-being are not opposites, they are partners."

Featured content

Como CMOs estão redesenhando seus times de marketing?

Find out how Makers brought Avon and Tardezinha together in a beauty and culture partnership! Explore the impact of TikTok Shop on Brazilian e-commerce, which generates billions every month. Don't miss the insights from CMO Day, where leaders discuss the future of marketing!

READ MORE >